help for E-mail Marketing

Hello, I never work on any E-mail Marketing Campaigns, so i don’t have any experience on it . Now i want to promote my services and products by email marketing , I have some questions about it and if you have any tips that help me please send.
1- Which service/software do you suggest to send bulk email cheap or even free?
2- How to write my promotion and what to do to avoid detect spam by Gmail?
3- what are the best tools to collect emails ?
Thank You

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